Astera Li Creative Studio

Step by step process to find the right influencer for your brand. After studying some of the most successful e-commerce Instagram marketing campaigns I learned that most of them revolve around influencer marketing. Finding the right influencer for your niche is a great way to boost your reach and increase your content engagement. In this post, I’ll show you the benefits of using Instagram influencers to market your content. I will teach you how to identify the best influencers for your specific brand and develop a successful outreach strategy, so that you can use their credibility and reach to drive more traffic to your Instagram page and convert more customers.  Photo b Kyaw Tun What is an influencer? Instagram influencers are thought leaders, niche experts, or brand promoters who are trusted and well-known by your target audience. The power of Instagram influencers to bring attention to a brand is undeniable; ...

I don’t recall the number of times a small business owner or work colleague came to me with a logo designed in PowerPoint looking to expand their marketing materials for their business. As most small business owners do they try to cut corners when they first open their business and unfortunately skimping on your businesses look and feel can be a costly fix later on. Graphic design requires a creative expert. There is a major difference from a $25 logo you purchased from an online site and one that has been customized for you and your businesses. Good graphic designers will know the best approaches to communicate your products and services to your customers. They will know what your competition does (because they will research it), the will take your preferences into mind and then come up with a number of creative solutions to get your message across. Most importantly they will develop the logo/art in the proper software so that it can be printed by any printer. D...

In this Photoshop tutorial, we'll learn an easy way to create a popular selective coloring effect, converting a photo to black and white while leaving the main subject in full color. If that sounds complicated or time consuming, it's not. In fact, as we'll see, the entire effect can be created in just a few short steps using nothing more than a selection tool, an adjustment layer and a layer mask! To create the effect, we'll be using a Black & White image adjustment. Here's the image I'll be using for this tutorial: Step 1: Select the main subject in the photo (Lasso Tool, Quick Selection Tool, Pen Tool, etc), in this tutorial, i selected the phone booth and bus, draw a selection outline around the main subject of your photo.  When you're done, you should see a selection outline (the marching ants) around your subject. Step 2: We now have selected the main subjects, and we want the background to be black and white. What we have to do now is ...

Want to change the background of your photo? Do it yourself with Photoshop. One of the most useful skills you can learn in Photoshop is removing the background from an image. This will allow you to stick the subject in any picture that you want, without having to worry about blending backgrounds, or dealing with large expanses of plain white. Step 1 Open the image in Photoshop. Step 2 Navigate to the Layers window and duplicate the image, so that you will have a back up.  Select your image layer click ctrl+J for windows or option+J for Mac, and hide the original layer (click the eye icon) Step 3 Create a solid color below the duplicated image, click    icon and select solid color, choose any dark color you want, this will help you to see the residues. Step 4 Select background eraser tool, and set the settings (you can play on the values, this will depend on your image) Step 5 Start erasing your background,  play aroun...

Millions around the world use website to start their own business, sell online, showcase their achievements and communicate with visitors in a thoughtful and meaningful way. And according to Google, users spend 177 minutes on their mobile phones per day. Are you one of them? It's no secret that shoppers expect a fast mobile experience. If there's too much friction, they'll abandon the website and move on. Consumers want to quickly pay bills on finance sites, get rapid results when they're browsing vacation reviews, and view an article immediately when they click through. Despite the fact that more than half of overall web traffic comes from mobile, our data shows that mobile conversion rates are lower than desktop. In short, speed equals revenue. Website visitors now expect their mobile experience to be as flawless as desktop, and the majority of online businesses are failing to deliver. It's time to find out how well your site works across mobile and desk...

In this tutorial we’ll create a trendy double exposure effect in Adobe Photoshop with the help of Blending Modes and Clipping Masks in a few steps. You can download and use the images here  woman https://www.pexels.com/photo/woman-girl-hairs-portrait-69494/ sunset https://www.pexels.com/photo/sunset-147465/ city https://www.pexels.com/photo/city-lights-during-night-time-25926/ STEP 1 Open the woman image in photoshop, lets make it black and white. In this tutorial, i used the threshold method. Go to  Image > Adjustment > Threshold. Adjust the value to 111 (you can play on the value). STEP 2 Next, let's open the second image (city), drag and drop it on top of the woman layer. Adjust the size until it fit the body part, change the layer mode to "SCREEN" mode, right click mouse then choose create "CLIPPING MASK". Now you will see the city layer image is now overlaying on woman body. STEP 3 Next, open the third image (sunset), drag...

The  Color Lookup Adjustment Layer  lets you pull up different  Color   Variations  such as Horror Blue, and Candlight. While this isn’t the best  Tool  for doing fine  Color -tuning, it’s great for creating multiple versions of the same image in seconds.  watch video here The Color Lookup Adjustment Layer If you liked this video article, then please subscribe to our YouTube Channel for our video tutorials. You can also find us on Twitter and Facebook. Website :  www.asterali.com  Subscribe to my  Youtube channel  FB:  https://www.facebook.com/asteralicreativestudio/  Twitter:  https://twitter.com/asterali