Astera Li Creative Studio

Step by step process to find the right influencer for your brand. After studying some of the most successful e-commerce Instagram marketing campaigns I learned that most of them revolve around influencer marketing. Finding the right influencer for your niche is a great way to boost your reach and increase your content engagement. In this post, I’ll show you the benefits of using Instagram influencers to market your content. I will teach you how to identify the best influencers for your specific brand and develop a successful outreach strategy, so that you can use their credibility and reach to drive more traffic to your Instagram page and convert more customers.  Photo b Kyaw Tun What is an influencer? Instagram influencers are thought leaders, niche experts, or brand promoters who are trusted and well-known by your target audience. The power of Instagram influencers to bring attention to a brand is undeniable; ...

I don’t recall the number of times a small business owner or work colleague came to me with a logo designed in PowerPoint looking to expand their marketing materials for their business. As most small business owners do they try to cut corners when they first open their business and unfortunately skimping on your businesses look and feel can be a costly fix later on. Graphic design requires a creative expert. There is a major difference from a $25 logo you purchased from an online site and one that has been customized for you and your businesses. Good graphic designers will know the best approaches to communicate your products and services to your customers. They will know what your competition does (because they will research it), the will take your preferences into mind and then come up with a number of creative solutions to get your message across. Most importantly they will develop the logo/art in the proper software so that it can be printed by any printer. D...