7 Undeniable Reasons to Hire a Freelancer
Independent contractors (or freelancers) are a perfect fit for product managers and marketing directors in charge of developing promotional content and technical communications for their brand. Let’s straighten one thing out first – what do I mean when I say “freelancer” or “independent contractor”? The term has bad connotations for some marketing managers. I’m not talking about the guy in India who designs logos for $1 an hour, or the college student who takes part-time jobs for some extra income. The “freelancers” I am referring to in this article are the tried and true professionals, the full-time independent contractors and small business owners who consistently provide top-quality work – and who also choose to enjoy the many advantages of working on their own terms. Your Most Valuable Business Asset The value of these professional contractors to a marketing manager cannot be overstated. In fact, I would argue that a quality freelancer is a marketing m...